Tagged: subliminal advertising

Tweet Anthology 2

After first Tweet Anthology (here), this is a selection of my tweets from Dec 2016 up to now. When I reply to another tweet, the person’s tweet is in italics.

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I ran in California and I won easily because I was an outsider at that time and they looked for an outsider. (Arnold Schwarzenegger)

Europe is looking for an outsider, let’s make Arnold President of the United States of Europe (see here). The #MEGA Schwarzenegger will Make Europe Great Again.

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In How the Other Half Lives (1890), an early sociology of New York City, J. Riis (Danish-American: see here) said Jewtown and Little Italy were dirty but black neighborhoods were clean.

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Supposed outpouring of online hatred against Jo Cox, a murdered MP, was exaggerated. (The Economist)

The deliberate exaggeration could not even prevent Brexit.

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Sweden public broadcaster aired as “science” claims women shorter than men because parents subconsciously feed girls less. (Kevin MacDonald) – Not even Swedes could be this stupid, could they?

Many Swedes are paid by their government to be stupid.

It takes a lot of work to get there. But they’ve made a success of it.

A typical Swedish success story. But immigrants will help Sweden be a more balanced country.

janadriyah

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Most gays are bisexual (cf Dr Robin Baker). They get sex training with guys, then apply their training with girls. They learn with their male companions good techniques with which a straight guy’s cannot compare. Gays learn with men to overcome shyness with women in every circumstance. It is easier to learn with men because men are sex-crazed. Gays get a crash course while you take the long way, but time is money.

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Why a liberal arts degree holds value in the second machine age. – Skills that make all workers valuable –even those in STEM (Science, Technology, Engineering, and Math) careers– are boosted, not diminished, by a liberal arts education. (Michigan Future Inc.)

Companies have been praising liberal arts degrees for 50 years. Just talking.

Think in terms of motivation. Why would these students want to work for a company? They’re taking liberal arts degrees because they hate the idea of working for business.

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Kevin MacDonald: Ethnocentrism is normal and rational.

In fact, women are xenophiles since chimp females have been mating outside their group. [So that makes men acceptive of female foreigners too.] And high-status men do not care about immigration because it does not affect their fitness. [Actually, business benefits from low-wage immigration.] Ethnocentrism is normal for low-status men.

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If I see myself as a Conservative, then I see my public as unbookish. You don’t sell books to people who don’t read.

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A Nation of Suckers: Everybody with Deepthroat to regenerate American public life! Woodward should have taken the opportunity [a recent interview] to apologize for the pseudo ‘Deepthroat.’ It’s not too late. [Deepthroat was Mark Felt, but who gave him that name, and if Mark Felt gave it to himself why did the journos have to take it?]

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Morocco bans production and sale of burqas. (Saudi Gazette)

Moroccans have no class.

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Each time I’m looking for a Conservative girl, she’s got tranny friends…

Each time I’m looking for a Conservative girl, she’s posing with black men…

I know a Conservative white girl who’s so concerned she may be labelled a racist that she’s only dating black boys. There’s nothing a black boy can’t obtain from a Conservative white girl who’s concerned about being labelled a racist.

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Remember Rachel Corrie.

Even the Chinese had stopped their tanks on Tian An Men.

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Saudi Arabia has an economic interest in allowing women to drive. (Brookings Institute)

Saudi Arabia has an economic interest in allowing hardcore pornography. So what? Self-driving cars are already there, waiting to be used. Saudi women will be driving cars when there are no more cars to drive, only self-driving cars. [Nobody ever thought of Saudi women’s right to drive cars before self-driving cars made that right utterly pointless.]

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Saudi Arabia’s strict religious rules cost its economy tens of billions every year. (Voxdotcom)

They can afford it, don’t you worry. On the other hand Christians would not sacrifice a cent for their religion’s sake. [God is obviously with those who can afford gratuitous acts, not with those who must devote the whole of their activity to being kept afloat.]

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The difference between a Conservative and his Muslim foes is that Muslims are Conservatives.

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#Inauguration2017

Bernie Sanders is eating Maine lobster and gulf shrimp with saffron just now, sipping 2013 arroyo vista chardonnay.

Now Bernie Sanders is enjoying seven hills angus beef with chocolate and juniper jus and gratin, with a glass of black stallion 2012 limited release cabernet sauvignon. (All these things Bernie’s supporters have no idea of…)

Keep tuned to know the exact time Bernie Sanders will be enjoying chocolate soufflé with Korbel special cuvée champagne.

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There is no such thing as #subliminal #advertising #suckers

jacket2-2

(Courtesy of Eric McLuhan)

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The reason women in Israel have less problems with rape than women living in Angela Merkel’s destroyed Germany [tweeted as caption to a picture showing Israeli women in military uniform and with guns].

The lack of sexiness of their accoutrement would repel the most accomplished rapist.

a/Jeynie J: So what you’re saying is, discerning rapists only target fashionably dressed women? Do tell us more.

You don’t have to be fashionable to be sexy.

I thought you were going to tell us more about how rapists choose their victims. I’m waiting to be educated.

First thing, they choose them so as to be able to perform or commit the act physiologically.

Up-thread you snarked that the ugly uniforms of the Israeli women would deter a rapist. Are you implying that a rape victim bears responsibility for her (or his) plight? The classic “she asked for it”??

Do you see another explanation?

What would you think if you learnt most rape victims wore miniskirts when they were raped by a stranger?

I’d think I’d need to see your statistics and the source from which they came.

You’d learn rape from a familiar person (family rape or date rape) is the most frequent by far.

But yes, I do see another explanation: the rapist. No victim ever bears responsibility, regardless of dress.

Of course the rapist goes to jail when caught. I may even agree he should be executed.

What does a rapist’s sentence have to do with his motivation?

Stepfathers are the greatest rapists. For them it doesn’t matter what you wear.

[I give myself the last word in this interesting conversation, as the last words of my female contender were words of abuse and I do not wish to displease my reader with these.

I apologize for having no experience in rape and forced sex and for talking from books and conjecture. I admit that I fail to see, now that I think of it, how I could have an erection trying to rape a stranger as sexual predators do, but I also acknowledge that there surely are techniques to get aroused in such circumstances or to perform full-penetration rape without full erection –which makes my argument about an alleged required sexiness of the victim specious. However, albeit I don’t rely on police or judicial records, the fact that generally speaking victims of rape are scantily clothed when they are raped must be true, for according to studies 1/rape is conducive to pregnancy more often than consensual sex and 2/ovulating women wear scantier clothing than on average. In my mind it makes no doubt that 2 is the cause of 1 and that sexual predators choose scantily clothed victims, whether it be because they are aroused by them or not.]

b/ Mr W.: Not real good with strong women, pajama boy?

Your girlfriend carries the guns, all right, so what are you doing? Patching your petticoat, petticoat?

c/ Dan G.: Are these beauties good enough for ya? [adding another picture of Israeli female soldiers. I take the opportunity to stress here that women in the Israeli army, although they receive some military training, are not due to fighting on the battlefield.]

They were all raped by Israeli starred officers and some by Israeli politicians into the bargain. [The reason for this reply will be apparent from the next discussion, below.]

I’m guessing you don’t like women very much, eh?

Not when they’re damaged goods.

d/ Julie F.: It take a rapist to know a rapist. How many women have you raped?

If you know what I am, you must be like me, then. How many have you?

It takes a rapist to know “it take a rapist to know a rapist.” You’re a darn rapist and I’ll let your neighbors know.

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The reason women in Israel have less problems with rape than women living in Angela Merkel’s destroyed Germany [This is another discussion starting from the same thought which, by the way, was tweeted by Hollywood actor and staunch Trump supporter James Woods.]

I’m told women in Saudi Arabia don’t have too much problem with rape either.

Not true.

Indeed there’s a lot of raping in Israel.

[Here I’m compelled to rely on my memory as my contender eventually blocked me, making it impossible for me to retrieve his tweets any more. After I had said a lot of rapes occurred in Israel, he came with the rather unexpected estimate, found on the internet, of one out of three women being raped. Then, as he felt he had given me ammunition in the argument, he claimed these rapes were all (literally) made by black immigrants and that Israel had the same problem as Germany and other European countries with an alleged rape wave caused by immigrants (in spite of Israeli women’s carrying big guns, by the way). To which I made the following answer.]

4M women [Israel’s population is 8M]=>about 1.3M women raped. 85,000 Africans, let’s say 50,000 males. That makes 26 Israeli women for each African. If half of them are rapists, it’s ~50 women raped by each rapist. If one fifth of African males are rapists, each rapists rapes ~130 women. If one tenth of the African Israeli male population are rapists, each rapist rapes more than 250 women.

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Senate Democrats to Stage All-Night Talkathon against Betsy DeVos.

These fellows have no consideration for the Senate’s staff.

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‘People Who Read Breitbart’ Targeted in £60 Million Government Propaganda War on ‘Far Right’ by Saatchi & Saatchi. (Kevin MacDonald)

Look for embedded subliminal penises, fellatios, pedophilia, and bestiality in the campaign billboards. You’ll find.

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World leaders come in one of two flavors: Zionist Sycophant or Absolute COWARD. They both taste horrible.

May I add a third: those who are Zionist sycophants because they’re absolute cowards.

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Fans of Elizabeth Warren Play the Sexist Card One More Time.

When you’ve got only one card to play, you’ve got to play it.

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My advice to Conservatives, stop saying to the Libs “you’re the real racists,” just say “racists.” Victory is achieved by those who call their opponents racist more than their opponents call them racist. The time it takes you to tell your opponents “you’re the real racists,” they can call you a racist twice.

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I used to come out as a gay so the men would lower their guard and I was very successful with their girlfriends. Try it.

If you think you’re safe because your mate’s friends are gays you’re badly mistaken. Your gay friend won’t take your mate away, correct.

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90% of gays are bi. Being gay is the way you impregnate women at no (or minimal) cost.

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Valentine, the one saint known by Protestant America. They only take those who help sell.

[In reply to users who objected to Valentine Day being banned in some Muslim countries like Pakistan] Why should Muslims, but even Protestants, partake in the worship of this saint? Protestantism is based on the rejection of the worship of saints. Valentine Day shows how deep marketing brainwashing goes.

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Can you be my Valentine for one day?I guess it’s asking too much, even for just one day…

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I don’t like the way she’s wearing her veil, it’s like she’s wearing no veil at all.

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“Christians are oppressed and persecuted in USA”. Makes sense: after all, they are an endangered minority of only 83%. (Richard Dawkins) [According to another user, the actual figure is more like 70%.]

The truth of the statement does not depend on this figure alone but also on the relative status of the majority. If your status is higher than a Christian and you abuse him for his faith, then you are an oppressor.

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Israel interferes in our politics all the time, and it’s never a scandal. (Kevin MacDonald)

You mean that people are afraid to speak out? Some people speak out and these may be more acceptive of Muslim, anti-Zionist immigration. Immigration as bulletproof jacket. We’ll get all the Muslims it takes to restore free speech, I will see to it.

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Here To Love They Neighbor. [A comment on the so-called ‘’Muslim Ban’’]

They’ve got to love their “neighbor,” she’s their cleaning lady!

All Muslims are not terrorists, they’re also cleaning ladies and dustmen.

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God made Obama president, yes. Even God makes mistakes. Pfff…

Attila was the Scourge of God. Obama is the Mistake of God.

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Let me know how I can do more for the basic income movement.

You can share your income with me.

As long as you’re not at basic-level income, you don’t know what basic income is. Share.

If you share, you’ll get a share. In this world I can’t promise, but in the next, brother!

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Could we imagine a world where the machine work for us while we just enjoy life?

Many people can’t. They see their wife at home and: Thank god there’s work, to be out!

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What did you promise the Russians in exchange for their hacking the election? (Laura P., ‘’Democratic political consultant,’’ to Donald Trump. I quote from memory as she blocked me after the following reply)

He promised you would help Russia with your lights.

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It is important to remember, when engaging in paleontology, that there’s a risk it make you dry as a bone.

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The FAKE NEWS media is the enemy of the American people (President Trump). – That’s great, Donald, but the last time a U.S. president told me who my enemy was, 600,000 Iraqis died for no reason.

It won’t take troops against these, a good spanking will suffice.

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Freedom of the press: The press is not free from private interests.

The privately owned press, that is, some private interests, call themselves the pillar of democracy. Sheep agree.

The press is controlled by undemocratic, private interests that are far more powerful than states. People know what I’m saying is true, but they dare not articulate it, for labelling power’s not theirs. The people repress the obvious about the nature of media. They dream a life of two hundred years ago. They obscurely feel that escaping the dream is dangerous, and it is, as it goes across powerful vested interests and would in any case estrange them from the herd.

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I believe there were no porn videos in Osama Bin Laden’s house and that they said so in order to make him look like an a**hole.

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Bill Gates: Job-stealing robots should pay income taxes.

Disagree. If robots can do these jobs, they are inhuman jobs and robots are our liberators. To think that there are still people who are doing robots’ jobs gives me the shivers.

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Why has the Iranian regime become so fond of tourism in Albania? + link (Iran Freedom)

That someone got fond of tourism in Albania was long overdue.

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Robots are going to replace most jobs. How are people going to get money to live on?

Shoplifting has long ceased to be a heinous crime.

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When does a robot have personality? When he hates humans.

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…find the leakers within the FBI itself. Classified information is being given to media that could have a devastating effect on U.S. FIND NOW. (Donald Trump)

For a long time U.S. services have set up a whole system of leaks from U.S. to Israel. Read They Dare To Speak Out by Paul Findley. American spies have spied on their own land for decades on Israel’s behalf. Leaking stuff is what they’re best at, after all these years spying on their own land for Israel.

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(To a Dr somebody making political comments) One day doctors will find out they were speaking in the name of science like children.

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In response to Trump’s dissing of Mexico, Mexicans are boycotting Starbucks and other U.S. chains.

So funny knowing Starbucks’s CEO did the best he could to appear as anti Trump.

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Calling the press scoundrels, which they are, is not restricting the press. As far as I know freedom of speech extends to the president as well. Journalists want to shut him up. Grant the president free speech for a change. The press can’t handle criticism.

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(In reply to the outrage raised by Trump’s announcement that he would not attend the White House Correspondents’ Association this year)

The president has no mandate to attend and waste his time with bores.

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Try giving your opinion diplomatically instead of attacking and attempting to take down an American business. (A tweet to President Trump about the New York Times)

The president has no mandate to spare the susceptibility of scoundrels.

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Treason – google it, Donald Trump (Rosie)

When I start typing “treason” on Google, Google completes with “treacle on my p*ssy, lick it.” Why?

World Premiere 2(b): Material from Eric McLuhan’s Class on Subliminals 2

Hi there!

With Prof Eric McLuhan’s permission we continue disclosing the material related to subliminal advertising that he discussed in his class. The first part of this disclosure is available here.

Same as before, his words are in italics, my own remarks in romans.

Without further ado, the floor is his!

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Another nice, innocent one.

All the action is, of course, in the glass, in the center two bands.

The scene is romantic: a couple stands on the beach, holding hands and observing a sunset. They are Giacometti-like stick figures, not fully depicted characters. In the distance, in the band above them, they see a square-rigged sailing ship silhouetted under full sail. Romance, nostalgia–nicely executed.

Interesting ambiguity in the copy line, don’t you think? “This country” could be anywhere the ad appears.

blackvelvet-2

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Playboy didn’t confine its naughtiness to Oui magazine: they dabbled a bit in their signature mag.

playboy

It’s the same technique as here (at the end), with one side, the centerfold, being the nude model and the other side ‘’completing’’ the centerfold subliminally. Here the centerfold is completed by a rather impressive penis penetrating the model in the guise of an airplane. The plane’s tail even provides an optical curvature.

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Not all of the subliminals concern sex. Some, a much smaller number of course, work the other end of the life spectrum: death.

This Crown Royal ad ran for the longest time. It was everywhere, for over a year. Ad agencies have big budgets, but they are not known for throwing good money after bad, so it must have shown enduring results.

Possibly one reason is that it hands the beholder a subliminal double-whammy of symbols.

 crownroyal-2

Sex and death in the same ad is a rarity: they usually occur in isolation.

All the action is in the bottom half of the page.

Sex is invoked in dozens of ways in ads; death, uses a smaller vocabulary of symbols. One of the main ones is “the hidden enemy”–silent, stealthy underwater creatures such as sharks. Coupled with the threat from the animal is the threat of drowning.

In the bottom left corner, above and left of the word “Have”: a large aquatic predator emerges from the sea (of spilled booze), jaws agape. Big enough to swallow the companion figure on the right. All we see is the head, but that is enough to prod our imaginations to fill in the rest.

To the right, a nude female beckons. Above the words “man cry?” is her torso; from waist to shoulders is clear enough. The right breast is silhouetted, and the left shoulder and arm. The head is obscured but there are vague hints of one in the place where a head ought to be found. Below the torso the legs are evident, and open. The right leg extends from tip of toe, above “Have,” to crotch, above “man.” There, we can see the beginning of the left leg, and imagine the rest.

I think the copy offers a rather strong instance of flimsiness and mere pretext, for the deeper, subliminal content offered by the broken glass and spilled liquid as a good milieu for embeds.

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Along similar lines is this one, which you might call The Specimen.

 puertoricanrums-2

A glass of Puerto Rican Rum splashed over some ice cubes.

The colours are at the cold end of the spectrum–purple, sliver, black: nothing warm or cozy or inviting here.

The exception is dramatic, the red and beige label with the letter A on the side of the glass, which immediately suggests a laboratory instead of bar. The copy at the bottom boasts that the advertisers performed a properly “scientific” quantitative experiment concerning the rum, hence the symbolic labelled glass. The professional emotion inside a lab is supposed (by the layman) to be comparatively cold, distant, objective.

The death end of the spectrum.

Closer inspection of the glass discloses that the liquid teems with action: it is a virtual aquarium, beginning with the whale (by the tail fins) at the very bottom. In all, altogether about a half dozen fish of various sizes.

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A roll(ed cigarette) in the hayloft

Do you remember EVE cigarettes? For a brief time, tobacco manufacturers tried marketing fags designed for fems. Another (slightly earlier) brand was Virginia Slims. Men did not, as a rule, buy or use these brands, though there was only slight difference between these and other cigarettes, other than size. Pricing was competitive with regular cigs. EVEs were introduced in the early ’70s.

This ad is rather rich in symbolism and subliminal suggestion… Let’s take a walk through it. It is nicely crafted, and not overly subtle.

eve-2

Right off, we have a woman lounging in/beside a stable–traditionally a male preserve. Leather pants–more often menswear than womenswear. (A hint of transvestism.) The hank of rope suggests a bridle–for tethering or leading a large animal. This ad is aimed specifically at women. No men here. The model is looking straight at the female reader–a direct, inviting gaze, nothing demure or hesitant about it, as if to say, “come on; try it!”

Eve–the original Eve–was daring, and a temptress. Never mind that it got her into trouble. She dared–to do forbidden things, to eat the fruit of the tree of knowledge of good and evil. This contemporary Eve is standing, leaning against a post with one leg cocked, i.e., legs somewhat apart. Self-assured, relaxed, in charge.

The headline announces that “There’s a little Eve in every woman”–a little of the daring, the feminine curiosity, the temptress, the unconventional (unconventionality was a selling point at the time).

OK so far.

“Eve” is spelled two ways. As EVE, it refers to the product; as Eve it refers to the woman in the Biblical Garden. The designers are careful to observe this distinction.

Two packs of cigarettes are shown, edge to edge, simulating a book lying open. The text there consists of a garden with Eve prominently displayed. The book, symbolically, naturally, is the Bible and it is open to Genesis and the tale of Eve in the Garden of Eden. No Adam in sight. But there are two Eves, one on the left page and one on the right, side by side in a bed of flowers… The cigarettes displayed also bear the word EVE and the signature band of flowers. The Eve posing here holds one which she has been smoking.

Note that she too is decked in flowers: her jacket mimics the pattern on the package. She and the two EVEs (and the tobacco) are simply rolling in flowers. and the copy line, an injunction, suggests another kind of roll in the hay. Be daring, unconventional… “Try today’s Eve [the woman, by the spelling]. Flowers on the outside. Flavor on the inside.”

Enough said?

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Ads play endlessly (pun intended) with the bookends of the life spectrum in their hijinx with subliminals and symbols. To wit, death, and sex. Picking up the Garden of Eden theme and (lesbian) sex theme in the EVE ad, here’s one from the other end.

The model, made up to simulate a death mask, holds a symbolic apple in her hand (the bottle is apple-shaped). Or rather on her hand.

Hand and forearm clearly imitate a serpent.

Serpent + apple are pretty overt echo of the illicit antics in the Garden. Floral pattern on the arm suggests (Edenic) foliage.

And–death motif–the product is named Poison.

The message: take Poison–make it that special “something within you.”

There’s more, but that’s the essence.

dior_poison-2

Could there be an appeal to the murderer within the woman as well? Poison has always been the “weapon” of the frail sex. Many examples in French and Italian cultures (Naples widows &c).

Another association of ideas from this funerary scene is that of Egyptian tombs, sarcophagi, and mummies, hence of embalming and countering the effects of time, i.e., of aging. Being frozen in eternal beauty.

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Another flower from the Garden

Here’s another bit of Garden material. In the 60s and 70s, there was a lot of concern about health and exercise, and the tobacco companies were having a rough time of it. So they all began to emphasize health in every imaginable way in their advertising. It was the dawn of the Green Era.

This ad is for Craven M cigarettes. (M for Menthol–very cool!)

craven-2

The setting is Edenic, a “natural” setting with all the knobs and whistles: green foliage, flowers, a waterfall (not too large). It fairly screams HEALTHY! Clean air, cool and humid, as the copy emphasizes.

                coolest…

                cleanest…

                most refreshing!

Even the package sports the colours white and green.

Overall impression: healthy, natural, clean.

And they boast that the cigarettes have “Just a single drop of menthol.” What could be better?

Everyone knows that cigarettes are bad for the health of the smoker. Reports of people dying from lung disease are too numerous to be ignored. Warnings were appearing on the packages.

The sinister element in the ad, the bit that connects it to death, is on the cigarette itself. Notice the print just below the filter. There is the crown logo followed by the name of the product, Craven M.

The two cigarettes have been rotated ever-so-slightly and the package tilted so that you can read only the end of the name: you see VEN.M on each of the cigarettes displayed. Venom–as in snake venom. It is pure, alright: pure poison.

And the snake is an age-old fixture of The Garden. In this case, lurking in the shadows, off-stage. And the “single drop” is displayed too…

Menthols make 32% of the market (2011), a big share, and women are 1.6 times more likely than men to smoke menthols.

Another study shows that women more than men smoke for the non-nicotine effects of tobacco such as the taste of smoke: “Compared to men, women may smoke less for nicotine and more for the non-nicotine effects of smoking like seeing and smelling tobacco or social pleasures involved in smoking rituals.” (Dr Firuza Parikh, quoted in The Times of India, July 13, 2011)

Advertisers probably deal with the product accordingly. I’d like, then, to spin a little further my yarn about poisoner women (it complements Eric’s analysis and does not negate it in the least). Venom for sale appeals to beings who undergo constant venom depletion within their bodies and need constant replenishment. The message is: Refill your venom glands with Craven M, madame.

It’s like the previous ad: ‘’Something within you is Dior’’ – when the Dior product in question is named Poison. ‘’Something within you is poison,’’ and it’s mighty precious to you!

In French (Dior’s country), ‘’une poison’’ (feminine use, while in its common usage the word is masculine) is a mean woman. In that usage it is a little antiquated, so it won’t ring a bell to the average French shopper (one has to be a little bookish), and the appeal to the meanness of one’s truest self –‘Be yourself, la Poison!’’– is not overly obvious either.

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Another corpse

Ok, then. Here’s another corpse to consider.
This is an ad for… Opium.

opium-2

Plain and simple.

For a while, they played with the idea of the inner trip (as here, the Opium user) as a form of death.

The body is frankly corpse-like (I’ll tell you why), yet the name ‘’Opium’’ is somewhat misleading because it associates with catatonic inner trip rather than with, first thing, death.

The name ‘’Opium’’ invites you to construe the scene as depicting a woman high on a trip–in ecstasy. Yet, at the same time, your brain will not fail to register the absence of all paraphernalia associated with opium-smoking or any other intoxicating indulgence. There’s not even a pillow. It’s just a (pale) woman lying flat on her back (not crouching), and for all we know she may be lying on the naked ground. Just like a corpse after sudden, unexpected death.

And I’m sure you can poison someone with opium! Like, say, a rival: the corpse in the picture…

February 2017

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