Tagged: subliminal advertising

LI The Future of Media Illiteracy

Does the idea of too high a price to pay for achieving one’s biological goals make any sense? In Ibsen’s play A Doll’s House, the main character Nora has achieved reproductive success, she has three kids and her husband has just become head of the bank so together they will bring up their kids in the best possible conditions. She nevertheless leaves house, husband, and children to work on her own because she does not want to fail her “duty to herself” any longer. Can a “duty to oneself” be jeopardized by the pursuit of biological goals?

According to biosociologist Brant Wenegrat, “motherhood in societies like ours does predict an increased risk of depressive disorders” (Illness and Power, 1995). Some scholarly confirmation of the playwright’s insight, then, as motherhood and parenting, i.e. biological success itself would lead to increased biological risk, in the shape of dysfunctional conditions for the children raised by a depressive mother. Or is it nonsense? This prediction is not confirmed in the book Darwinian Psychiatry (1998), by McGuire and Troisi, which states that male celibates are the most at risk of depression, precisely because of their biological failure (failed reproductive machines). Two opposite conclusions, then, from scholars of the same school of thought. For McGuire and Troisi women’s mental health is not as dependent on the success of biological reproduction as men’s, whereas for Wenegrat successful biological reproduction tends to affect negatively women’s mental health and not men’s.

Modern work, now, is not an evolved biological media for male competition (contrary to what evolutionary psychologists Tiger and Fox, 1971, claim), as for millenaries slavery was the rule and dominant males did not work (savanna-activity, i.e. hunter-gatherer environment of evolutionary adaptedness EEA-like hunting was aristocrats’ hobby throughout the world in the past of civilization). In this way, and, again, contrary to the views of some EP scholars, modern work goes against biological tendencies. If a duty to oneself exists and, if we take Nora’s example, opposes the mere pursuit of biological goals, then modern work may be the way to fulfill one’s duty to oneself instead of biological goals. Yet in evolutionary terms I see nothing that warrants nor could even possibly warrant this ‘literary’ conclusion.


Gustave Le Bon, in his Psychologie des foules, talks about women who throw acid at their lovers’ face as something frequent in his days. Today, the media talks about this, pointing the finger to men, mostly in Pakistan and other Muslim countries, throwing acid in order to oppress women because those men are Muslims. In fact, EP scholar David Buss also talks of Jamaican women doing the same with their female rivals nowadays. Yet talk about acid attacks these days, and you will find that people associate it with Muslim men. There is a Sherlock Holmes story by Conan Doyle about a woman throwing acid at her lover’s face too, to confirm Le Bon (The Adventure of the Illustrious Client).


Outline for a dystopian sci-fi novel. As a foreign body inside the societies where their communities live, the Lormocks have a perception of their own, the basic idea of which being that their community’s interest only partially overlaps with that of the host societies, which they seek to exploit. They are parasites. Neuroparasites. For a long time our knowledge of parasites was perfunctory; we knew lice and other pest that suction blood and weaken the body, and that’s about all. It took us decades to find out that rabies is a parasite that compels the dog host to bite in order to carry the parasite over to more hosts. Now we have a much broader picture of what parasites are doing: They control their host, sometimes they castrate it, sometimes they do not allow him to take food, they do as they please with their host. As the Lormocks achieve middleman-minority status due to their ingroup solidarity inside societies that they help make atomistic, they endeavor to control the channels of public expression, and of course they use these according to their community’s interest. Sycophancy toward the Lormocks, serving this foreign and parasitic body’s purposes, becomes a sine qua non of individual success –and fitness– in society.


Subliminal advertising: the elephant penis in the living room.


Since the July 2016 failed coup in Turkey, Erdogan has been conducting massive repression in the country. Thousands of civil servants are being sacked and their names published so they will never find jobs again in the country. Intellectuals are also targeted.

272 writers from all over the world have signed a petition against the judicial trials that will open against journalist Ahmet Altan and his brother, economist Mehmet Altan.

Both are accused by the government of having sent subliminal messages on TV about the impending coup. As far as I know, a world premiere! (Le Monde, Sep 21, 2016)

Turkey’s President Erdogan is thus giving support to my research. I am available as an expert at the trial.


Taco Subliminals

There where similar charges [of the use of subliminal techniques, (like the “rats” in “democrats” in U.S. 2000 campaign trail, if you remember] by Andrés Manuel López Obrador against the right-wing candidate Felipe Calderón in the Mexican presidential elections of 2006, in which the color scheme for a popular soft drink and its publicity mirrored those of Calderón’s party. Opponent saw the similarity as a sneaky way to circumvent campaign spending limits by a corporate supporter of Calderón.” (Charles R. Acland, Swift Viewing: The Popular Life of Subliminal Influence, 2011).

Acland’s aim is to debunk subliminals as just another “urban legend.” Faced with such incredulity, it is really heartening to find support from intellectuals like Eric McLuhan [see Index for Professor Eric McLuhan’s contributions]. The example above shows that the use of non-verbal persuasion techniques is part of the public debate now, as it should be in media-literate constituencies. Information society must not amount to mass manipulation by mass media but to media literacy of the public.


The Age of Empathy (2009) by primatologist Frans de Waal talks of an experiment by Swedish professor Ulf Dimberg : When people are shown visuals of angry faces they tend to frown and of happy faces they tend to smile, and this is true also when the faces are subliminal! De Waal says Dimberg’s results have been met with resistance…

Dimberg, Thunberg, & Elmehed (2000), Unconscious facial reactions to emotional facial expressions. Psychological Science 11: 86-89.


Jacques Castonguay’s book La Psychologie au service du consommateur (1978), said by prefacer Nicolle Forget, the then chair of Canada consumers association, to put the limelight on subliminal advertising (« Il aura eu le mérite aussi de ramener dans l’actualité la question de la publicité subliminale »), is terribly disappointing. Albeit not in denial, Castonguay says Marshall McLuhan and Wilson Bryan Key’s views are “exaggerated,” so the topic is expedited in a couple of pages and he can devote the rest of his book to conveying the nauseating platitudes that business insiders wrote for the public.


Take Buddhism. Basically a personality cult (in the person of the Buddha).


The three following statements cannot be true taken together and studies show that 3/ is consistently true.

1/ The activity and development of the brain’s right hemisphere is not taken into account in IQ tests. (Marshall and Eric McLuhan, Laws of Media: The New Science, 1988)

2/ Asians are right-hemisphere people. (Ibid.)

3/ Asians (Northern Asians) have the highest scores in IQ tests.

Well, they may be true taken together but only if Asians are superior to Westerners even in the skills that are not Asians’ best (left-hemisphere skills), that is, if Asians are superior in everything.


Laws of Media’s ascribing several contemporary art forms to the brain’s right hemisphere, such as atonal music, finds some resistance in me. These forms appear much too much intellectual (left hemisphere) to me – professors’ experiments rather than art proper. If atonality is an expression of acoustic space (p.52), yet our ears (as evolved) want no part in the business of atonality. “As evolved”: According to evolutionary biology, that is, not since the phonetic alphabet, but in the African savanna. Atonal music is an intellectual, abstract, left-hemisphere business: Left-hemisphere radicalism.

Same with relativity theory. Not that I know to which hemisphere it belongs; but I find it inconsistent with Kant’s transcendental idealism, that is, if time and space are a priori forms of our perception I don’t think it makes sense to say time-space can be distorted by massive objects.

Same with psychoanalysis. It has been exploded. Randy Thornhill, for instance, has concisely demonstrated that an Oedipus complex makes no evolutionary sense at all. “The Oedipus complex proposed by Freud would never have been given any credence if anyone had considered the evolutionary fate of a trait that produced such incestuous desires (Thornhill and Thornhill 1987). Because of the reduced viability of offspring produced by mating of close relatives, close inbreeding is selected against. Thus, Freud postulated as fundamental to human nature a trait that simply cannot exist as an evolved human psychological adaptation.” (Thornhill and Palmer, A Natural History of Rape, 2000)

Same with Copenhagen consensus. If the idea is that we should get rid of determinism in science, then it makes no sense, by definition. The uncertainty principle only tells us that our perceptual endowment allows us not to perceive all causes and determinations in nature – not that these causes and determinations do not exist in nature.


Electric telephone man

Electric man is discarnate (McLuhan). What about the man who is used to telling his friends: “I don’t use the phone anymore except for emails”?

He is both discarnate and dyslexic.

Email is discarnate nudism because electric man cannot conceal his dyslexia.

Yet we can. Electric man has by now invented the simplified writing system that Eric McLuhan envisioned for our dyslexic times. He has made it almost completely phonetic:

4 => for

2 => to

8 => -ate ex. contempl8

Same process in French: “c’est” becomes just “c” etc.


Some exploration of the fringe: Reverse Speech


First thing first, one interesting thing about Australian David Oates’s reverse speech theory is that it is debunked on Wkpd by the same sort of arguments that are used against subliminal perception, namely “pareidolia, the tendency of the human brain to perceive meaningful patterns in random noise.

According to this theory, the unconscious mind expresses itself backward in our utterances.

When reading about this, I was reminded of a video I saw a few months ago (now withdrawn). In that speech by Obama, the President at some point says: “Let me express, let me express my faith &c.” Playing the passage backward, the author of the video hears, and convincingly so, for “Let me express, let me express”: “Serve Satan, serve Satan.” A creepy commentary about the President’s faith.

The author says he could not reproduce the same effect when recording himself saying these words, which is confirmed by Oates. Our utterances, when played backward, do not pronounce the same even when we pronounce the same speech. That leads to the question of the origin of pronunciation differences (accents &c). Why do some people never lose their local accent even after living many years in the capital city when others lose it very fast in the same transplant conditions?

The theory is fascinating at any rate. For one thing, it could never be designed nor tested before the invention of audio recording.

But above all, if the unconscious can understand reverse speech (words pronounced backward, as stressed by Bill Key: cf W.B. Key at the 1995 Judas Priest trial), why could it not express itself backward as well? Key’s research helps buttress Oates’s contentions.


Oates wanted to check the truth of evangelists’ assertions that rock music contains reverse satanic messages. He found some intentional reverse messages but also was led to the discovery that reverse speech can carry meaningful messages.

Using Jungian notions, he then says the word “Satan” occurs rather often in reverse speech because it’s embedded in the collective unconscious, and it serves to express negative feelings.


There is a school of thought that sees elaborate clothing as a way to conceal bodily imperfections and thus distort the choice of a mate. A few German racialists (Heinrich Pudor, Richard Ungewitter…) adopted such views, and nudism was considered sound and healthy in some Nazi circles (German Nazi nude photograph magazines are collector’s items today). Scanty clothing, in that view, such as that of contemporary American youth, boys and girls alike, would be close to that philosophy. In the absence of matrimonial intermediaries, who take a careful look at and check the physical condition of the future partners in arranged-marriage societies, people need to check by themselves. In free (as opposed to arranged)-marriage societies, nudism, or close substitutes, is in order.


Global Village’s Pizza Gate

(Posted as comment to a since then withdrawn YouTube video, Nov 2016)

The case is rather strong as here presented, however I don’t see ‘proof’ in the technical sense. Yet it definitely should be sufficient ground for the police to further investigate in that direction.

What is new about the so-called Pizza Gate is that it is a criminal investigation carried out by internauts. Being public, it can’t help being a smear campaign at the same time, and I guess this is the reason why several people involved in this new kind of investigation have been banned or shadowbanned on Twitter after the pizza parlor concerned asked Twitter to do something about it or be held accountable for the smear campaign.

Yet, as good ol’ Marshall McLuhan said, we have entered the ‘global village,’ meaning we really are back to village life. For one thing it means privacy will shrink to nothingness or almost nothing, like in a traditional village. It also means, from what I gather from public Pizza Gate investigation, that ‘villagers’ will take charge of law and order themselves. Remember these ‘investigators’ mainly work on the evidence brought to them – brought to everybody in the village – by WikiLeaks. Advancing a technicality according to which all evidence available in this way is void because the source is a ‘spy,’ a ‘traitor,’ a ‘renegade,’ whatever, as is common and perhaps sound practice in the traditional views of law courts, would seem extremely disconnected with the real world under the circumstances of the global village. And remember, these circumstances are here to stay.


The level of tax imposed on bachelors is indecent. I can’t even keep a mistress. One has to be a married man for that.


The beautiful people of adverts

Facial symmetry is more attractive than asymmetry and high-status people are more symmetric than poor people in general. Advertisers just pick attractive people (and usually airbrush the model according to systematic, technical rules): Turns out we associate these models with wealthy people.

Asymmetry can be due to adverse environmental conditions during development (deprivation) and betrays a less healthy phenotype –”wealth is health”– but the answer is not to torture our natural biases by trying to impose other, silly tastes on us, that would have us prefer crippled, perhaps sterile (in the case of obesity) persons.

Beauty is largely objective and a marker of health. Make all people healthier rather than trying, out of a misconceived sense of justice, to force unnatural tastes on people.

The beauty world of advertising systematically creates “supernormal stimuli” to which the real world can only be unequal. This is the true definition of the problem.


One result of behavioral science is that masturbation conditioning is particularly efficient. It even works with high psychotics – the least conditionable of all.


French journalists had once agreed they would make no news with politicians’ private lives. It shows they wanted no place for morality concerns in the public debate, which is an unjustified prerogative the journalists bestowed on themselves. This will not last, however. There have already been news on President Hollande’s affair with a B-rated actress a few years ago. They made news of it and the president’s popularity plummeted at once. Morality concerns ought not to be ignored.


McLuhanesque strolls

What’s the point of writing and publishing books, as literacy has ended? This thought brings me solace.

Also, in the literacy age, there was a public: It was made up by publishing houses and the press. Now the public has disappeared and thought is free.

Counter-culture is an ego trip now. Bad form. We’re the village.

The global village is already something real. Internet social networks are the village. The whole world on a “timeline” (Twitter jargon)! (English as single medium, all other languages due to be discarded?)

Thought becomes aphoristic: Think about the aphoristic-minded world of Twitter users whose every tweet cannot exceed 140 signs (280 now)! Literary heroes disappear. Academic scholars look awkward; the littlest rascal in the world can make fun of them and their ponderous knowledge in retweets as public as the original tweets. Journalists are corrected and insulted in front of their devoted readers. Comedians prove less funny than their followers. Actresses are less beautiful than their fans. Politicians receive sound advice from the administered herd.

We’ve all become sayers of sayings, each of us expresses the village wisdom. It’s tribal, deindividualized, exactly as predicted by McLuhan Marshall and Eric.

With the decline of the Gutenberg Galaxy, the written word is sheer lip service. It says whatever anybody wants to hear, upholds consensus. If the medium is the message, then the message is not even between the lines. It’s in quite another galaxy where literacy has no relevant use as such, only as distraction.


Libertarians defend personal liberty against the law but they seem to have nothing to say about personal liberty against mind control by big business, which has become a huge (muted) issue with the advent of scientific marketing. Against this control I see no other shield than the law, like Prohibition was a shield against the liquor industry’s endeavor to “break down sales resistance” by advertising and PR. The fake-news media opposed the Prohibition and contributed mightily to its inadequate enforcement (cf Upton Sinclair, The Wet Parade).


Mensa and GMAT

My correspondence from when I wanted to be a Mensa member without taking their tests.

Dear Sir or Madam, (to info@americanmensa.org)

On Mensa Website, qualifying score for the GMAT is “95% or above.”

At a second and last attempt after a crash course in 2004, I got 710 / 94%. My mother tongue is French and before taking my first GMAT test I only practiced English at school. Then, I took a second test after a few months in U.S.

Do you think that people having English as mother tongue are advantaged in the GMAT, or not at all? In case of a yes, shouldn’t the qualifying score for nonnative English speakers be adapted?

Given the time, and thus reflex, factor involved in the test, it seems English fluency (the test language) is important, which puts nonnative speakers at a disadvantage, although per se this fluency does not appear to be relevant to what Mensa membership is about. (July 5, 2017)



Thank you for the email. Unfortunately, the only way we have to evaluate evidence that is sent in is based on the test publisher’s normative data. To be honest, I am not certain how the GMAC calculates the scores on the exam so I cannot speak to whether or not they make those kinds of allowances. We accept the 95th percentile on the exam based on the fact that their norms are somewhat skewed by the population that takes the exam. The population that attends graduate school is not necessarily a representation of the general population so we allow for more than just the typical top 2 percent.

(Timothy Brookes, Mensa manager for membership and admissions, July 7, 2017)


Thank you very much for your reply.

Do you estimate that top 5% of graduate students population is an inclusive or rather restrictive approximation of top 2% of general population?

According to one source,

Factors such as native vs non-native English speakers, US vs non-US, white vs non-white, etc – generally don’t affect one’s score too much. In terms of covariance analysis, the variation between these subgroups was always less than 1/4 standard deviation.

I think we know the variation goes against nonnative speakers. In case you’d estimate the 95th percentile is not large already, would you be willing to take this variation into account too?

Now, according to Lawrence Rudner, GMAC’s chief psychometrician,

Yes, the GMAT test is administered in English and is designed for programs that teach in English. But the required English skill level is much less than what students will need in the classroom. The exam requires just enough English to allow us to adequately and comprehensively assess Verbal reasoning, Quantitative reasoning and Integrated Reasoning skills.” (link)

That the test only requires “just enough English” doesn’t preclude a variation factor between native and nonnative speakers, due to mental reflexes ingrained in native vs nonnative speakers and more consequential in time-constrained tests than in classroom attendance. Such a variation may justify Mensa to accept a tolerance margin for its admissions based on GMAT scores in the case of nonnative speakers.

If the variation is not “too much,” “less than 1/4 standard deviation,” as I understand the phrasing it is not altogether negligible inside the scope considered (the above tolerance margin). (July 11, 2017)



At this time, we do not take anything additional in to consideration for the GMAT. The 95th percentile score is the minimum we will accept. (Timothy Brookes, July 12)


Thank you, Timothy. I guess I’ll have to take the tests at Mensa France, then.

Yet I am curious how you get from “the population is somewhat skewed” to “2% translates into 5%”. Does the data support this? What does GMAC say about it? (July 12)

No more from Timothy. Let’s ask GMAC (Graduate Management Admission Council):

Dear Sir or Madam, (to customercare@gmac.com)

Mensa International is an “organization open to people who score at the 98th percentile or higher on a standardized, supervised IQ or other approved intelligence test.

People who score at the 95th percentile or higher on GMAT are, however, entitled to join in, and the reason is:

We accept the 95th percentile on the exam based on the fact that their norms are somewhat skewed by the population that takes the exam. The population that attends graduate school is not necessarily a representation of the general population so we allow for more than just the typical top 2 percent.” (Email from Timothy Brooks, manager of membership and admissions, Mensa USA)

According to your knowledge, does the data support this translation “98th=>95th”?

I took a GMAT test in 2004 and scored 710 / 94%. I asked Mensa if they took into consideration a tolerance margin for nonnative English speakers and they said they did not, so I have been asking them the exact same question as I am asking here, currently waiting for their answer. It is, however, my understanding that Mr Brooks’s phrasing above rather hints at a “guesstimate” on their part, a rule of thumb that should justify them to show some flexibility.

No answer. Between those who refuse considering a pinch of pliancy with their rule-of-thumb regulations and those who coldly disregard emails, talk of psychorigids!


Aristotle’s “prime mover” (as God) has been given the coup de grâce by Kant, with the latter’s antinomies, according to which it is beyond human reason to determine whether the world is finite or infinite, has begun or has been eternal. Each of both opposite conclusions on these two antinomies (there are four in the Critique of Pure Reason) is a contradiction in itself+. This being because our mental apparatus does not describe the thing-in-itself (which, presumably, could not have contradictions in itself without ceasing to exist). I find it a sound position to hold, with Kant, that no rational proof of God’s existence is to be expected in such conditions. The one proof would be the moral law, if it could be ascertained that it’s something true and not derived from the laws of nature (which, for Kant, is the case indeed, so in no way Kant can be called an atheist).

+Monotheisms answer one of these antinomies with a created world, and a prime mover, whereas Hinduism and Buddhism answer with an uncreated world, and both are convinced their position is rational.


There’s a passage in Uncle Tom’s Cabin where a ruthless slaveholder defends his practice and monstrous unconcern for the well-being of his slaves (his practice being to exploit them to the utmost, calculating that it would lead the slaves to death, and to new expense from buying slaves, after a few years and inscribing this computation as a mere data in his books) with the words: “This is a free country.

You may find the same kind of situation elsewhere. I once scorned the Jesuits of Paraguay because they made their wooden statues ‘speak’ to the Indians through clever contrivances, but it makes no doubt in my mind that their Socialist form of government with Indians was much more humanitarian than the lay encomiendas of the time. Yet the encomenderos defended their prerogatives as the heritage of communal liberties, while the Jesuits were, before the king turned against them, the arm of central monarchy. For a long time, in the Middle Ages, government authority and coercion were grounded by theologians on the original sin and the resulting wicked nature of man.


Contra EP (Evolutionary Psychology)


Several studies seeking to verify Devendra Singh’s result on a universal preference for waist-to-hip ratio (WHR) of .7 could not confirm it. One was carried out in Peru and another in Tanzania among hunter-gatherers, whom EP claim are behavioral copies of our Pleistocene ancestors (although behavior of different groups of contemporary hunter-gatherers can vary greatly on many essential counts).


In Adapting Minds (2006), David Buller shows convincingly that most of the main EP studies are based on sloppy reading of the data. For instance, Daly and Wilson (The Truth about Cinderella, 1998) amalgamate physical and sexual abuse (!), yet obviously sexual abuse by a stepfather is no confirmation whatever of their view that stepparents tend to be hostile to stepchildren because the latter are only an evolutionary cost to them. Reading the data attentively in fact disproves their view. Buller presents the alternative hypothesis that marriage offers mating opportunities rather than paternity certainty; in such a case evolution would not have selected an averse feeling toward stepchildren, which Daly & Wilson’s data do not even show. Buller also says social workers have a bias against stepparents when they fill child death certificates. So the data D&W examined, mostly from social services, in fact is biased against stepparents, and even then these data do not show the overrepresentation of abusive stepparents D&W claim to have found. Most likely, now, their work has reinforced, if possible, the social workers’ bias, and I have done the same here on my blog, as I followed on D&W’s steps, taking their conclusions with no grain of salt.

I might as well let Buller talk.

On anecdotal evidence from infanticide among mammals:

the discussion of infanticide-as-adaptation turns to be nothing but a red herring in the end.Daly and Wilson state the record straight‘Human beings are not like langurs or lions,’ they inform us. ‘We know that sexually selected infanticide is not a human adaptation because men, unlike male langurs and lions, do not routinely, efficiently dispose of their predecessors’ young. … Child abuse must therefore be considered a non-adaptive or maladaptive byproduct of the evolved psyche’s functional organization, rather than an adaptation in its own right. … All told, we see little reason to imagine that the average reproductive benefits of killing stepchildren would ever have outweighed the average costs enough to select for specifically infanticidal inclinations.’” (p.411)

On mating as paternity opportunity:

if a male can secure paternity opportunities from a female by providing care to her children, even if those children are the offspring of another male, the male enhances his chances of having children of his own and thereby transmitting his genes to future generations. So, another male’s child can make a contribution to a male’s fitness via the opportunities for paternity provided by that child’s mother in exchange for parental care provided to the child. The possibility of such fitness payoffs, however, means that we should not expect male psychology to be so unconditionally averse to investing in unrelated children.” (p.390) (Paternal care is primarily a mating effort and second a parenting effort: p.393)


One of Satoshi Kanazawa’s main claims, and all the other EPs (hippies?) with him, is that high-status men have more sex partners than low-status men. Yet Kinsey has shown the exact opposite in his famous, pioneering surveys. Something happened in the mean time?

In fact, all this BS about high-status males being like gorillas males in gorilla harems is an atrocious regression of Western scholarship. A few decades ago, Darwinians used to talk of the “fertility of the unfit” (that’s the title of a book). There’s a Darwinian contradiction in terms in such a phrase (fertility, of course, means high fertility here), wich a Darwinian could not fail to see and yet they (eugenicists) fully endorsed the paradox. They saw something to which EP boys, with their gorilla model, are blind. What they saw, and what solves the contradiction, is homogamy. Call it unfitness homogamy, if you like.

The EP view of “powerful and famous” males is based on primatology and misleading.

1/ From the longitudinal Stanford Marshmallow experiment, we know that children high on self-restraint have high status later in life. How does it square with having more sex partners than people low on self-restraint?

2/ Polygamy tends to be in the form of serial marriage (powerful and famous men tend to have as a matter of fact several spouses serially, but the number of their affairs is gossip and, as a matter of fact again, unknown). (A view held, among others, by Robert Wright.)

3/ Traditional types of philanderers now make the news as rapists, à la Harvey Weinstein.

4/ Even the highest rates of cuckoldry known (30% in some working-class compounds –number of children whose biological father is another man unbeknownst to the man at home) do not support the view that high-status males have greater access to females. In fact, all these 30% “bastards” may have been sired by working-class neighbors for all we know. Also, Buller relevantly points that in countries where dowry exists the fact that wealthy men have more wives hardly supports the idea that this is a female preference.


The Fertility of the Unfit, 1903, by Dr. William Chapple (New Zealand)

First thing to take into account is the unprecedented fact of demographic transition. Unknown in nature, human populations have started declining as goods became more widely available (whereas in nature populations decline due to adverse environmental factors). This is seen as a confirmation of the moral restraint check on fertility posited by Malthus beside the two “natural” checks, vice and misery. Quotes:

A rapid and continuous decline in the birth-rate of Northern and Western Europe, in contravention of all known biological and economic laws, has filled demographists with amazement.

Whereas: “The tendency in the races of history has been to over-population, or to population beyond the food supply

The very qualities, therefore, that make the social unit a law-abiding and useful citizen, who could and should raise the best progeny for the State, also enable him to limit his family, or escape the responsibility of family life altogether; while, on the other hand, the very qualities which make a man a social burden, a criminal, a pauper, or a drunkard –improvidence and defective inhibition– ensure that his fertility will be unrestrained, except by the checks of biological law.

If moral restraint with the consequent limitations of families is the peculiar characteristic of the best people in the state, and the absence of this characteristic expressing itself in normal fertility is peculiar to the worst people of the state, the future of the race may be divined

Vice and misery are more active checks amongst the very poor, and abortion is practised to a very considerable extent, but the appalling fact remains, that the birth-rate of the unfit goes on undisturbed, while the introduction of higher checks amongst the normal classes has led to a marked decline.

&, as another way of phrasing the above: “The defectives are more fertile than any other classes because of the very defect that makes them a danger to society. The defective restraint that allows them to commit offences against person and property, also allows their provocative impulse unrestrained activity.

Please note that the phenomenon, also described as “rise of the Criminal,” predates mass immigration.

Chapple also alludes to homogamy among the unfit “which their circumstances necessitate.

Last but not least, Chapple discusses mechanical contraceptives and considers that the least invasive technique is tubo-ligature, far preferable than vasectomy, as the latter “unsexes” males, leading to atrophy of the testes and impotence after some years. Ironically, today it is vasectomy that is more widespread (1 Englishman out of 5 is vasectomized, mark you). I have no doubt these vasectomies are practised on law-abiding citizens, according to their own will, as a moral restraint check on their fertility.

A consequence of demographic transition may be that marriage as paternity opportunity is now weak and that abuse of stepchildren has increased as a result (not as evolutionary adaptation)! Stepparent violence, if it’d be the result of demographic transition (stepparenting two kids from another bed entails a significant probability that the stepfather will have no kid of his own in a society characterized by the demographic transition, whereas it would have been no obstacle to siring a lot of children in the past), would be neither the result of evolutionary ADAPTATION nor, as in Daly & Wilson, a BYPRODUCT of evolution, a so-called “spandrel.”

LXVII There’s a Fatma For You in This World

To the Consumers’ Association of Ireland

Dear Sir or Madam,

Supportive of consumer rights, I would like to call your attention to the topic of subliminal advertising, on which I have made some research.

The following case studies from my blog [Index] deal with very recent paper advertisements, many of them advertising multinationals’ brands and designed for international marketing.

The subliminal techniques involved are akin to mental manipulation and likely to be detrimental to the consumer’s choice. What is to be done to prevent consumers from being subjected to such deceptive manipulation? (March 29, 2015)


Dear Flor, [Although I signed my full name Florent Boucharel, she calls me Flor because my email is flor.boucharel[@]gmail.com]

Thank you for your email.  We would recommend that you contact the government body, the Competition and Consumer Protection Commission as they have the power to investigate companies.  They can be contacted on 014 4025500 or http://www.consumerhelp.ie

Kind regards,


My answer:

Dear Caroline,

Thank you for your reply. I don’t think the law forbids embedding the word SEX in advertisement photographs, which, as far as I have been able to ascertain since my attention was called to the practice, is the case in almost every paper advertisement these days. Since the law says nothing, a government investigation is out of the question. I believe this is what they will tell me. I was seeing more a campaign of opinion, and that’s why I reached out to your organization, in case you would find the matter relevant to consumer rights. (March 30)

& later (having no further news from Caroline)

In spite of your reply, I feel my mail has not received due consideration, especially since my blog statistics tells me you haven’t even thrown a cursory glance on one or two of the cases I have provided.

You know, I am sure, of those people who hold positions of responsibility and, when contacted about attendant matters, ask: “Why are you talking to me? Do we know each other?”

If you’re not interested in matters such as how commercial advertising behaves towards the consumer, then you should consider changing occupation, and leave your position to a more suitable profile. (April 1)


To International Consumer Research and Testing (ICRT)

Dear Sir or Madam,

Supportive of consumer rights and the important missions of consumers’ organizations, I would like to ask what your position is on the topic of subliminal advertising, on which I have made some research.

The following case studies deal with recently published advertisements (March 2015), many of them advertising multinationals’ brands and designed for global marketing. (April 4, 2015)

No answer.

Hello, is anybody in? Here’s the taxpayer who pays you!

No answer.

For the sake of accuracy, your name ought to be ICRNT: International Consumer Research and No Testes.


Horror movie The Exorcist, about a Catholic priest fighting the Devil in the good old ways, uses subliminal techniques. Hence the many faints, nauseas, mental collapses necessitating psychiatric intervention among theater patrons when the film was released. Yet horror movies had been played on the screens for decades and none had had such impact on the viewers, because those films did not manipulate unconscious mind structures with subliminal techniques. As an example, the soundtrack for The Exorcist was embedded with the sound of humming bees at subliminal level, in order to trigger panic. It was an experiment in mind manipulation. (For more details on the subliminal elements in The Exorcist, read Media Sexploitation, 1976, by Wilson Bryan Key. See also this blog’s Index for my series on Subliminals in published advertising.)


In Hormones, Sex, and Society: The Science of Physicology (1994) by Helmuth Nyborg, I find a paradox. It seems to me that a male androtype-1 should not choose an estrotype-1 as a spouse, since the latter will have, as Nyborg describes it, “higher libido” and the androtype-1 is not particularly well endowed in this respect. Hence, he should make a more “sex-stereotypic choice” with respect to finding a spouse, that is, he should depart from what Physicology predicts (that he will not be sex-stereotypical). What I mean by “should” is what he would do if he knew Physicology a bit. This is the paradox. The only solution to it, as far as I can see, would be that Physicology predicts that androtypes-1 do not object to their spouses’ promiscuity, nor to bringing up children sired by other men. A rather odd prediction in terms of evolutionary genetics.

Also, I would like to stress that our current “managerial elite” is recruited on personality criteria amongst which extroversion is perhaps the most important in the organization recruiters’ eyes. Which means the hormotype index of the American/European managerial elite is not likely to be 1 or 2 (maybe not even 3), nor it is this likely to be otherwise in the near future, whereas Nyborg claims that loner, intellectual androtypes are called to make up the elite.


To Hollaback! (In their own wods, ‘Hollaback! is a global, people-powered movement to end harassment. We work together to ensure equal access to public spaces.’)

Having seen on Internet a video of yours in which a young woman is filmed by a hidden camera walking in Manhattan, it reminds me of a news report on the same topic and with the same technique I saw a few years ago on French TV, and of my own situation even though I’m a man.

I live in Paris where I do quite a lot of walking, not seldom by myself. My experience is that some people feel free to abuse verbally, in a sneaky way, lone persons in the street whose outward appearance they happen not to like.

I have conjectured that many people, walking alone in the street, resort to listening to music or to calling someone on their mobile phone in order primarily to prevent their being abused in such a way, or at least to escape noticing it.

Some vulgarized notions of psychology likely will evoke a paranoid state of mind. The very idea of paranoia, however, may well contribute to the spreading of sneaky verbal abuse. (As a matter of fact, the person abused may even be abused by being called a ‘paranoiac’ by his or her surreptitious abuser.) (April 2015)

No answer. (My point, as the reader understands, is that harassment in the street is not limited to female victims. In my experience, verbal abuse not seldom comes from women.)


El Mallarmé «profeta» ha introducido intelectualismo en la poesía, y la poesía ha muerto casi. Todo ésto, las abstractas reflexiones o elucubraciones sobre el lenguaje y qué sé yo, es demasiado árido, y no muy riguroso tampoco como razonamiento y los filósofos lo hacen mejor.


There was in the past of Christian Europe a mighty enemy in the East: the Ottoman Empire. A mighty colossus, it nearly obliterated Christianity on several occasions, as when its armies besieged Vienna, twice.

At the head of such powerful armies, numerous as the waves of the ocean, were the dreaded Janissaries, a slave brotherhood of Albanian origin. They were the gate-keepers of the Bab-i Ali.

O what convulsions in the misty mountains of Albania, when this people too vindicated its freedom!

This video [Te Rrapi ne Mashkullore, sung by Irini Qirjako, with images from some (Albanian?) motion picture] shows scenes of the Albanian national struggle, here culminating with the assassination of a Turkish Basha or Bimbashi. The lyrics talk of a Bimbashi several times, as a portent of awesome and dreadful forces.


There is that taylor in my neighborhood, Mercan, an Armenian. I brought him a pair of trousers not long ago. He told me that with such fabric these trousers would last me ten more years. Now they have a big hole in the bottom. You can’t trust Armenians…

Mercan is the Devil. For one there’s his accent. It took me some time to understand at last what he says when he’s greeting me. He says “Ça va, mon ami ?” (Howdy, my friend?) and I was hearing something like “Ça va, Mehmet Ali ?” (Howdy, Mehmet Ali?) I thought he was mocking me in his nasty Armenian ways…

He’s a stutterer. He says “Merci, mon-mon ami” (Thanks, my-my friend) and I hear “Merci, Mehmet Ali“, like he’s mocking me. Like the devil he is…

One day I needed to have my trousers enlarged at the waist. He said, “Okay, but think about a diet, Mehmet Ali!” And he laughed. He’s the Devil…


Russian émigrés were all with Hitler, especially after Operation Barbarossa and the onslaught against USSR. They had brought the Protocols of the Elders of Zion to Germany, they had brought them to the USA, even to Manchuria and Japan. There’s even a book which claims they are the true inspiration of Hitler and the Nazi party. Grand-dukes and grand-duchesses were with Hitler. The heir to the Russian throne was with Hitler (and he was spied upon by the Gestapo at the same time). All the former White army was with Hitler and joined the Wehrmacht and Waffen-SS on the Eastern front. The popes were with Hitler. Czarists, Solidarists, Fascists were with Hitler. Georgians and Tatars were with Hitler and they fought the Résistance in Corrèze where my grandparents were living their humble lives (my grandfather was once taken hostage). Caucasian Muslims were with Hitler, and Stalin made them pay the price after the war.

I spent years collecting thousands of names of people involved on the side of Nazism and Fascism, from every country: Cossack White Army officers, Albanian gurus of mystic tariqas, French anarchists, Australian aborigines (true!), Afro-Americans, Indian nationalists, Indonesian nationalists, Khmer nationalists, Pu Yi the last emperor of China, Turkish Turanians, British aristocracy, the then King of Sweden and his son the present King of Sweden, Knut Hamsun, the Muslim Brotherhood and Nasser of Egypt, the Shah of Iran and the future Ayatollah Khomeini, etc. etc. A long list. I spent years on it, I don’t know what to do with that work.


De hecho yo no había escuchado la canción Aviateur, cantada por Véronique Jannot, hace desde muchos años. Me la propuso YouTube, al escuchar yo otra cosa. Entonces me volvieron memorias de mi niñez. No son memorias de mi casa porque mis padres no miraban programas de televisión populares, con canciones y tales cosas. Pero, de vacaciones, nos quedamos con mis hermanos en la casa de abuelos o a veces de tíos, en el campo. Gente más popular y no tan educada como mis padres, y ellos miraban esos programas populares, y nosotros con ellos. Y me gustaba, de niño. Después, de adolescente, ya no me gustaba el campo. Me aburría, no podía hacerme amigos con los jóvenes, aunque me enamoré de una morena, S., cuyos padres tenían un comercio de bicicletas. Era una tontería. Le declaré mi amor y, como ella no cayó en mis brazos al oírlo no más, lo abandoné todo. Una tontería, pero era bonita la hija del vendedor de bicicletas… De adolescente, las vacaciones en el campo eran malas. De niño era otra cosa. Gente sencilla, televisión popular, una Francia que tal vez aún ya no existe.

Véronique Jannot and I are of the same breed, de pelo y ojos castaños. But her talent has been exploited by foreigners, Armenians. Besides, her very artist name (if it’s not her real name) is a joke, because it alludes to Jeannot Lapin*. I want to make clear that this sort of popular culture has something very shallow about it, which makes it unbearable to refined minds. Only the exhaustion of a working life can create a need for that kind of shallow entertainment. The producers are all foreigners, alien, exploitative Armenians.

*D’après internet, Jannot est son vrai nom. Elle aurait dû choisir un nom de scène plus glamour : Véronique Davies, Véronique Crawford-Jones, Veronica Lamborghini…


Pearl of the Mediterranean
Where will I find you now?
So balmy
The lemon trees
Perlaceous sky
What fills my eyes with tears?
O the sea at Mersin!


Fragrances like attar of rose…

Vuelan azahares
jarabe de rosa beberé
almíbar de rosa saciará mi sed ardiente
miles de mirtos para tenderle arropes suaves
Encantadora es la rosa en el jardín de luna
Canta, bello ruiseñor, por la rosa que te llena de dulzura


In France the name Fatma was used as a common name to designate a North-African girl (as there are many migrants from North Africa in France). For example: “Did you see that fatma?” Then it designated any girl, whatever her background, for example: “Did you see that fatma?” And then it came to be abbreviated as “fat,” (prononcer « fatt ») for example: “Will there be fats at that party?” (Il y aura des fatts à cette soirée ?) At least that was so in my teens.

I distinctly remember occurrences when the word was used by my friends and myself (by the way we were all white, middle-class teenagers). For instance, during a summer vacation in Spain we used to call Spanish girls “fats” among us. And there’s a joke. While we were in Spain, near Valencia, there were several days of feria with bulls, “toros.” Several toros were involved and they had a leader, so to speak. One day, one of our group, talking about this leading bull, called him “le taureau mère,” as we talk of a “vaisseau mère” (mother-ship) in a fleet of ships. But “mother-bull” was really ridiculous, so we laughed and someone said: “You mean ‘le taureau fatt’ (the fatma-bull)!”

But we didn’t say fatma to girls, as they would have beaten us up.


3 Poems to O.


You didn’t tell me you’d take my heart away.

You didn’t tell me you’d always be in my dreams, at the cost of a life. But what is a life worth comparing with such dreams?

You didn’t tell me that, because of my memories of you, I’d be like a madman always by my thoughts. But what worth is soundness of mind compared to such lunacy?

You didn’t tell me my memories of you would be more real to me than reality. But what is reality worth, you tell me, in the shadow of one memory like these?

You didn’t tell me there would be no more seasons but the summer of your smile.

You didn’t tell me there would be a never-ending day from the day on when you said: One plus one makes one. Did you say so, by the way, or is it my imagination?

You didn’t tell me you’d break my heart in two so that one plus nothing makes a funny two: a crazy man.

You didn’t tell me one is not just one but also the one and only, so this one can’t be counted like any other one because in a way this one is a bit too much – especially being away.

You didn’t tell me I’d have to know the effect of spending some time by your side and then (as a punishment for what crime?) I’d have to know the effect of spending my whole life and perhaps even an eternity without you.

You didn’t tell me it wasn’t just two people in a given place at a given time, but two people one of whom would be forever out of space and time.

You didn’t tell me that was just a serious game so that not only would I lose my bid but also I would lose my mind.

You didn’t tell me I was to be there with you for a few days and then you wouldn’t be by my side until the end of time. Yet that’s not too high a price because there can be no such thing as too high a price for what I’m talking about.

You didn’t tell me you’d make a fool of me and I would be glad. Had you told me, I wouldn’t have believed you, for I was a fool. Born to be a fool: that’s what you should have told me.

You didn’t tell me…


Yes but…

Yes but it’s only a dream.

–Yes but this is only a life.


Yes but what’s more precious than life?

–Yes but it’s made precious from dreams.



If I could see your eyes
Then you would see
The moonlight on the sea
(Your eyes the moon
My tears the see)