Subliminal Advertising II
You don’t watch ads, do you? The money grabbers don’t care: Your reptilian brain watches the ads for you!
The five case studies here presented are taken from the March 20-26, 2015, issue of the French weekly Marianne. Each case presents the advertising page, then a second picture zooming on the relevant spot, finally a third picture with the sub or subs previously outlined on my computer so you can compare with picture 2. Case 9 shows five pictures because I have found subs in two distinct and rather distant spots on the ad. Click on the images to enlarge.
To see previous case studies in subliminal advertising, click on the widget Subliminal category on the right side of the screen. (For the a broad outline of the theory, click here.)
……………. Case 5
An ad for automaker Audi. A SEX sub is lying under the slogan (in German) of the brand.
Less and the city…
……………. Case 6
An ad for automaker Toyota. Two SEX subs are embedded in the left headlight (right side in the picture).
……………. Case 7
This one is a kind of “advertorial,” an article on the French ham and butter sandwich, with at the end a few addresses in Paris where to buy that kind of chow. The baguette sandwich in the picture contains a SEX sub, probably more. (Also note the bottle of wine, in a context where alcohol advertising is strongly regulated due to public concern.)
…………… Case 8
In this one, the newspaper is inviting readers to subscribe. It displays three covers from former issues. The issue on the middle depicts a rather ominous American eagle, which is, however, sexed up by a few subs in her plumage. The catch phrase reads: “How the Americans will chow us down.” Hardly more than a joke, as these people truly promote the agenda they claim to attack: they make you think the words “unless we do something about it and this is long overdue” are implicit here, but there is no such implicit thought in their thinking.
…………… Case 9
Finally, the newspaper organizes, with Costa, a cruise tour named La Croisière des idées (The Ideas Cruise), where a handful of notorious eggheads will be holding the mike, and then customers can dance. Two pictures have been sexed up by multiple subs.