Subliminal Advertising II

You don’t watch ads, do you? The  moneygrabbers don’t care: Your reptilian brain watches the ads for you!

The five case studies here presented are taken from the March 20-26, 2015 issue of the French weekly Marianne. Each case presents the advertising page, then a second picture zooming on the relevant spot, finally a third picture with the sub or subs previously outlined on my computer so you can compare with picture 2. Case 9 shows five pictures because I have found subs in two distinct and rather distant spots on the ad. Click on the images to enlarge.

To see previous case studies in subliminal advertising, click on the widget Subliminal category on the right side of the screen. (For the a broad outline of the theory, click here.)

……………. Case 5

An ad for automaker Audi. A SEX sub is lying under the slogan (in German) of the brand. Less and the city…

Case 5 - 1

Case 5 – 1

Case 5 - 2

Case 5 – 2

Case 5 - 3

Case 5 – 3

……………. Case 6

An ad for automaker Toyota. Two SEX subs are embedded in the left headlight (right side of the picture).

Case 6 - 1

Case 6 – 1

Case 6 - 2

Case 6 – 2

Case 6 - 3

Case 6 – 3

……………. Case 7

This one is a kind of “advertorial,” an article on the French ham and butter sandwich, with at the end a few addresses in Paris where to buy that kind of chow. The baguette sandwich on the picture contains a SEX sub, probably more. (Note also the bottle of wine, in a context where alcohol advertising is strongly regulated due to public concern.)

Case 7 - 1 (Advertorial)

Case 7 – 1 (Advertorial)

Case 7 - 2

Case 7 – 2

Case 7 - 3

Case 7 – 3

…………… Case 8

In this one, the newspaper is inviting readers to subscribe. It displays three covers from former issues. The issue on the middle depicts a rather ominous American eagle, which is, however, sexed up by a few subs in her plumage. The catch phrase reads: “How the Americans Will Scoff Us.” Hardly more than a joke (they truly promote the agenda they claim to attack).

Case 8 - 1

Case 8 – 1

Case 8 - 2 (Newspaper Cover)

Case 8 – 2 (Newspaper Cover)

Case 8 - 3 (multiple subs)

Case 8 – 3 (multiple subs)

…………… Case 9

Finally, the newspaper organizes, with Costa, a cruise tour named La Croisière des idées (The Ideas Cruise), where a handful of notorious eggheads will be holding the mike, and then the customers can dance. Two pictures have been sexed up by multiple subs.

Case 9 - 1

Case 9 – 1

Case 9 - 2 (Egypt)

Case 9 – 2 (Egypt)

Case 9 - 3 (multiple subs)

Case 9 – 3 (multiple subs)

Case 9 - 4 (Rome)

Case 9 – 4 (Rome)

Case 9 - 5

Case 9 – 5

March 2015

Un commentaire ? C'est ici !

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s